Due to Google's guidelines and policies, you are required to setup your own Google Play developer account for your app to be published.
The good news, however, is that because the app will exist under your account, you will have more control over it and it will maintain your business' branding on the Google Play Store listing.
How much does a Google Play Developer account cost?
A Google Play Developer account is only a one time charge of $25*, but you can have as many apps as you'd like for your particular business under that account as long as they adhere to Google's terms.
* According to Google, this price is subject to change at any time and may include taxes where applicable.
Now, let's get on to the steps for how to create an account.
How to create a Google Play Developer Account
Step 1: Upgrade your account
Before creating your Google Play Developer Account, we suggest upgrading your account. You can do so by clicking on the green Upgrade button in the top right-hand corner.
Step 2: Go to Settings >> Publishing Info
Before upgrading, the Publishing Info page was only a single text box. Now the rest of your Publishing Info page should be populated, including the Android Specific Publishing Information.
Step 3: Click on the link to open a new Google Play Developer account.
Step 4: Follow the steps on this page to register for a publishing account, starting by clicking on this link:
Step 5: Make sure to read this screen carefully. We’d like to emphasize two parts:
Make sure the account shown here is the one that you’d like to use to sign up for the Google Play Developer account. This email will be the one linked to your account and receive updates on your app, so make sure that it is the correct one. If this app is tied to an organization, we highly recommend that you use an email associated with that organization and not your personal account.
IMPORTANT: Do not use firstname.lastname@example.org as the email or any variation of ‘BuildFire’ as your developer/company name.
Be sure to read Google’s distribution agreement document and then check the box in order to move forward.
Click “Continue to Payment”
Step 6: Enter your credit card information to pay the one-time $25 signup fee.
Then click Continue.
To complete your purchase, click Pay.
Then click Continue Registration to finish up your Payment and continue to your Google account.
VERY IMPORTANT: After your payment is complete and you are taken to the "Complete your Account Details" page, do NOT enable the "App Signing" option. If it is enabled by default, please make sure to disable App Signing before completing this step.
You’ve now successfully created a Google Play Developer’s account! Please note that it may take Google up to 48 hours to process your payment. Until Google has processed your payment, then we will be unable to publish your app.