Standard Push Notifications allow you to communicate directly with your app users through short, customizable messages that appear on their devices. These can include updates, promotions, reminders, or calls to action.
Requirements
Your app must be published and on an active paid plan
You will need Apple Push Notification APN key set up
How to send a Standard Push Notification
Log in, go to Push Navigations in the left navigation
Within the New Push Notification tab click Standard Push Notification
Select your Audience
All Devices: Sends the message to everyone who has your app installed
Groups: Sends to predefined groups of users (great for interest-based or behavioral targeting)
Custom Segment: Define specific audiences using filters such as tags, signup date, or custom data for more personalized targeting
Create your Message
Write your title (up to 75 characters)
Where your Message (up to 150 characters)
Create a message for in-app
This can can include text formatting, links, or images created in the rich text editor
Add Action Buttons such as “Learn More” to open a specific app section or external webpage
Schedule or Send step
Choose when to deliver the message
Send Now: Deliver immediately
Schedule: Select a specific date and time to send later
Click Send Notification
Pro tips
Target carefully: The more relevant your message, the higher the engagement rate
Keep it short and clear: Concise notifications are more likely to be read and acted on
Avoid over-sending: Frequent notifications can cause users to disable push permissions
Include action items: Buttons and deep links help drive user activity directly from the message