The app analytics tab provides a high-level overview of key performance metrics for your app, including total downloads and registered users. You can identify growth patterns, seasonal trends, and the impact of specific campaigns. For deeper insights such as user demographics or in-app behavior, you can integrate with advanced analytics tools like Segment or review your developer dashboards in the Apple App Store and Google Play Console.
Requirements
Available to all plans
Your app must be published to begin collecting download data
For advanced analytics, connect your app to Segment or a third-party tracking tool
How to use the App Analytics tab
Log in, go to the Analytics tab
At the top, you’ll see two main performance metrics:
App Downloads — shows how many times your app has been downloaded across all platforms
Total Users — shows how many people have registered within your app
Review the download chart
The first line graph displays total downloads over time
Use it to identify peaks in user acquisition, seasonal trends, or the effects of marketing campaigns
For example, if downloads peak in a given month, it may correlate with a new release or promotion
Review the user registration chart
The second line graph tracks new user registrations over time
This helps you distinguish between people who only downloaded the app versus those who completed onboarding and registered
Compare trends
Check whether download spikes also result in higher registration rates
Declines in registration may suggest friction during sign-up or limited app activity post-download
For advanced analytics
Integrate with Segment, Amplitude, or other analytics platforms to analyze retention, session behavior, and user demographics
You can also review detailed reports in your Apple Developer Console and Google Play Developer Console for store-specific insights
Pro tips
Use the analytics tab weekly to monitor app growth and detect sudden changes early
Compare download and registration trends after app updates or marketing campaigns to measure impact
Connect Segment for deeper user behavior tracking, such as feature engagement or session time
Combine data from the analytics tab with your store dashboards for a full picture of acquisition and retention