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How to create effective and engaging notifications

Learn how to craft notifications that feel timely, relevant, and valuable to your users

Amr Alshareef avatar
Written by Amr Alshareef
Updated over a week ago

Notifications can be a powerful tool when used thoughtfully. The goal is to deliver value, not noise. Effective notifications are timely, personal, and action oriented, helping users stay connected without feeling overwhelmed

How to create effective and engaging notifications

Pro tips

  • Understand your audience

    1. Consider what information they actually find helpful

    2. Match content to your app purpose, such as events, wellness, news, or updates

  • Send notifications at the right time

    1. Avoid overnight or early-morning messages

    2. Schedule based on user behavior and local time zones

  • Personalize your messages

    1. Target segments instead of all users

    2. Tailor messages to fitness habits, purchases, locations, or user interests

  • Focus on value and action

    1. Every notification should offer clear value and prompt a next step

    2. Example: instead of “New update available,” try “New HIIT workout added — start now”

  • Treat notifications as a dialogue

    1. Think of notifications as ongoing communication, not one-directional broadcasts

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